MBFF Maybelline PR LAUNCH

26 April marks the PR Launch for Maybelline for the Mercedes-Benz Fashion Festival, (the main sponser)


I stumbled across the event in Angel Place, Sydney CBD this morning. 


For the launch, Maybelline NY brought out NY street artist KR, from KRINK. Strange? 


Articles are saying that Maybelline NY and the KR collaboration "... equates to trendy meeting trendy to present trendy."
OK.


Maybelline NY ambassador Ruby Rose was there, helping to "Translate catwalk to sidewalk".


KR, the founder of KRINK, is known for his signature drippy paint style. KR's focus on the nature and colour of his medium, rather than on the pictorial and figurative elements of art making. 


Yes the colour palette is inspired by the on-trend colour pallet due to be launched by Maybelline in the Mercedes Benz Fashion week... but lets be honest about this... its dripping paint. 

KR, the founder of KRINK says "All of my work is influenced by the surrounding urban environment, with the monolithic installation utilising architecture as sculpture. My work is an evolution and expression of my city roots, with everything from the tools that I use, to the way that paint falls on the surface. By re-purposing existing tools, a simple object like a fire extinguisher, I've evolved my work from graffiti to fine art with the drip paint aesthetic becoming known as my signature style. The collaboration with Maybelline NY will bring New York City energy and vitality to the streets of Sydney."

Are you talking about the same dripping paint that I'm looking at?

I talk big, but it does look pretty cool.

Yes he's worked with Mini, Yes he's worked with Absolut, Levi's and a whole heap of other brands.... but it is just dripping paint... I want to quote Mugatu...

But seriously, he's getting paid to do what he loves and that's awesome. I love the fact that street art is being brought into the limelight and given its moment.  

(NOTE: the guys face on the right.)

Guy on Right: Is that it? Is that all he's going to do?

Guy on Left: Yep. *chuckles*

Guy on Right:  Really?

All jokes aside, This is where people say, "you're just jealous". 

Hells yes I'm jealous. What an amazing job!

Keep up the good work KR.